Daisy LewellynTV Personality. Fashion, Beauty, & Lifestyle Expert, Author

Lauren “Daisy” Lewellyn: The Queen of “Effortless Chic”
Fashion, Beauty, and Lifestyle Maven. Television Personality.

Every woman should have the power to reach the pinnacle of their own personal style, so whom better to give them a boost than Lauren “Daisy” Lewellyn, the queen of “effortless chic”.
Whether tracking trends for some of the top high fashion publications including Glamour and In Style, or sharing her style and beauty expertise on morning shows such as The View and Good Morning America, Daisy continues to play a significant role in the way women from all walks of life, style themselves. “It doesn’t take a million dollar budget and a glam squad to look your best, she says. “It’s all about understanding figure flattery and knowing what trends work for you.”
With her “runway to reality” philosophy, Daisy began her career working with some of the most noted names in fashion editorial, as well as A-list celebrities such as Halle Berry and Courtney Cox. As she covered In Style magazine’s entire accessories market—from luxury brands to cheap finds—Lewellyn was called on to contribute to the magazine’s supplement editions, In Style Makeover and In Style Weddings.
Because of her extensive knowledge of style and her camera friendly personality, Daisy was chosen to offer fashion tips on segments for every major television morning show, working under Glamour’s Fashion Editor at Large, Suze Yalof Schwartz. Keeping in mind the fashion needs and wants of a diverse group of women, Daisy styled, wrote, and conceptualized various segments including, “Flattering Swimwear for all Body Types”, “Celebrity Looks for Less”, and “How to Dress Ten Pounds Thinner” for The Today Show, Good Day New York, Fox 5 News, and the CBS Early Show. “It’s extremely important to understand how to dress a woman so that she feels comfortable, stylish, and shops within her budget,” she explains.
Later, Daisy landed the role of Accessories Editor for Essence. Through her refreshing, fashion-forward flair, she worked with high-fashion accessories and fine jewelry designers including, Tiffany, Lorraine Schwartz, Gucci, Louis Vuitton, Cartier, and Yves Saint Laurent. Her innovative vision for Essence’s new fashion direction afforded her the ability to take on multiple projects. Along with tracking the accessories market, she did everything from style photo shoots featuring mega celebrities such as Beyoncé, Janet Jackson, Queen Latifah and Corinne Bailey Rae, to hosting and styling television segments and in-store events for Wal-Mart, where she helped bring in younger and hipper consumers to support the company’s new brand of clothing. 
With her sparkling personality decked out in her signature look of vintage dresses and mile high Christian Louboutins, it’s no wonder that she’s been featured and quoted in the New York Times style section, Style.com, and WWD. She has received outstanding press in Essence Magazine co-hosting a swanky Upper West Side cocktail party with celebrity chef, Marcus Samuelson as well as in Black Enterprise for taking her passion for fashion and turning it into a booming career.  Daisy has been a Contributing Fashion Market Editor for American Marie Claire and Time magazine working with major designers Philip Lim, Tory Burch, Hugo Boss, Manolo Blahnik, and more.
As Daisy stays focused on her mission of “pulling out everyone’s inner celebrity”, you may currently find this national speaker and style correspondent gracing red carpets and behind the scenes of Mercedes-Benz Fashion Week interviewing top names in fashion such as, Vogue magazine’s Editor At Large Andre Leon Talley, Tracy Reese, Kanye West, Marie Claire’s Nina Garcia, Project Runway’s Tim Gunn, celebrity make-up artist AJ Crimson to name a few. Health magazine recently tapped Daisy as their resident Style Contributor alongside other experts including celebrity makeup artist Mally Roncal, and hair stylist to the stars Ted Gibson.  Daisy is also the beauty writer for the celebrity cosmetic line Kissable Couture, featured in People magazine, and as one of Keisha Whittaker’s favorite things on Oprah.  As a regular on national networks including Style Network, E!, CBS2, Fox, and CBS2, Lewellyn offers makeover advice and celebrity trend reports to lost fashion souls nationwide.  Working as a regular host for in store events for Macy’s, Daisy brings her bubbly personality and high energy to malls across the globe.  With her multifaceted talents, sheer creativity and numerous features in major publications, Daisy is destined to be to the Martha Stewart of the fashion and beauty world.  The Queen of Effortless Chic is currently working on a guide for the gal with champagne taste and a soda water budget.

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